Reebok Unveil Their Holistic Campaign, Always Classic

Paying homage to their rich heritage, the sports brand unveil their holistic campaign, featuring current influential figures.

More than ever before, the torrid political climate has called upon the influences of inspirational figures and brands to challenge modern day discourse and disrupt the status quo of consumers fashion. Joining the collective, Reebok come armed with a timeless campaign, titled Always Classic, which inspires their customers to not only be physically active, but also morally so. Creating a narrative where people are encouraged to make actionable change within their community, the campaign features the inspiring stories of modern heroes in order to motivate fans and consumers to be bold, aspirational and active in every sense of the word.

Consisting of Reebok’s iconic classic leather, the timeless designs that have transcended much of the brands lineage will be seen throughout the SS22 season — furthering Reebok’s mission to reflect the possibilities of time and perseverance within their pieces. Dedicating much of their ethos to empowering others to chase their dreams and be who ever they want to be, the new campaign unveils a striking hero film which sees various talents share their unique and touching stories.

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Joining the cast, the London-based rapper Ghetts elaborates on his journey as an artist, who defines himself not by genre, but by the journey he has taken to get to where he is today. Similarly, the singer-songwriter and actress Ray BLK opens up about her straight-talking soundscapes, within which she draws attention to domestic violence. Furthering this narrative, the Paris-based sisterhood Safe Place feature, who dedicate their work to encouraging others to speak out against gender-based bias and sexual assault.

While each figure explains what “Classic” means to them, Reebok transform injustices into opportunities for meaningful change. Shot in front of unique backdrops which inhabit each talent’s spirit, Reebok catapult their classic designs into the modern day — and get younger generations moving. To explore the full collection, head to reebok.com now.