Reinvention ‘reset’ seen as critical to achieving a more resilient, agile, sustainable, innovative and profitable future
As recent events, including threats to energy supply in Europe and uncertainty about commodity prices, have led the majority of oil and gas companies to increase their focus on energy security, the more progressive firms are accelerating reinvention plans with a holistic approach to balance energy supply with adopting low-carbon initiatives, according to a new report from Accenture (NYSE: ACN).
The report, titled “The Reinvention Reset – From Bold Plans to Pragmatic Actions,” is based on proprietary industry research and a global survey of more than 200 oil and gas executives. An update of the inaugural report Accenture published last year, the report focuses on identifying the executives’ plans to reinvent their companies according to a “5C” model encompassing competitiveness, connectivity, carbon, customer and culture.
Participants’ responses were aggregated to arrive at a Reinvention Index score for each company. The 10% of companies scoring highest— those taking decisive, holistic actions to bolster capabilities across the value chain, showing signs of total enterprise reinvention — were classified as “Leaders,” with the bottom 25% labeled “Laggards.”
“Faced with a host of disruptions — from longstanding underinvestment in production to the effects of the pandemic and the war in Ukraine — oil and gas companies must bolster their reinvention efforts now,” said Muqsit Ashraf, a senior managing director at Accenture who leads Accenture Strategy and the company’s Energy practice. “An enterprise-level approach is crucial. Companies might be tempted to pay less attention to non-hydrocarbon investments because energy security in the near-term depends on maintaining oil and gas production, but balancing near-term energy security and longer-term energy sustainability will be key to their ability to compete and deliver 360o Value.”
Reinvention is dominating the industry agenda, with nine out of 10 respondents (92%) in this year’s survey claiming they plan some form of reinvention, whether radical, significant or encompassing fundamental changes. Indeed, 70% of leaders and 50% of laggards view enterprise-wide transformation as a critical component in ensuring they remain competitive.
Hari Shankaranarayanan, managing director and lead for Accenture’s Energy practice in India said, “To manage current and future disruptions, leading oil and gas companies in India are already on a steady path of digital transformation. However, in the new energy system, there is a need to adopt a holistic approach to reinvention using digital tools and platforms. This will enable more value, choices, and customized products and services to build greater customer loyalty, drive future growth and explore newer revenue streams.”
“Building ecosystem partnerships will become critical as customers expand their demand beyond fuel to new areas such as electric mobility, carbon offsets and non-fuel retail.” he further added.
While embarking on such broad, holistic transformations, the report suggests oil and gas companies should aim for balanced energy portfolios to underpin the future energy system. Indeed, all companies indicate they are increasing their focus on both security and sustainability, but Leaders are taking a more balanced approach, with Laggards more focused on energy security.
- Leaders are more than twice as likely as likely as Laggards — 43% vs. 18% — to say their top portfolio priority involves investing more in natural gas and more than half (59%) of the Leaders plan to invest 5-10% of their capital expenditures in low-carbon businesses over the next five years, compared with just 45% of Laggards.
- Emissions reduction has become a key priority for Leaders with nine in 10 (92%) Leaders setting net-zero targets, compared with 30% of Laggards.
Closing capability gaps in digital connectivity will also be critical as oil and gas firms seek to reinvent themselves —the report identified a large gap between Leaders and Laggards in this area. For instance, 94% of Leaders said that their remote operations are already highly connected and monitored in real time, compared with just 52% of Laggards.
“Although some companies are making progress with their connectivity efforts, more can be done to scale capabilities in this area,” Ashraf said. “To improve digitally enabled connectivity, they can combine technologies including 5G, edge computing and AI; invest in new areas like the metaverse to drive the future evolution of connected operations; and invest in people’s skillsets to unlock their potential.”
This and other Accenture reports can be explored in the company’s thought leadership app, Accenture Foresight, which provides a personalized feed of Accenture’s latest reports, case studies, blogs, interactive data charts, podcasts and more. Visit http://www.accenture.com/foresight.
About the Research
In early 2021, Accenture conducted its inaugural Oil and Gas Reinvention Index research to understand the actions companies were taking to meet the challenges of the energy transition, their progress toward reinvention and the outcomes they expect to achieve. This initiative, comprising surveys and industry research, was updated in 2022 to track the industry’s reinvention progress over time. The 2022 edition of the research included a survey of 201 C-suite executives from 201 companies globally. Responses from each of these participants were aggregated to arrive at a Reinvention Index (RI) Score for each company. The top 10% of the companies on this score were designated as “Leaders” and the bottom 25% designated as “Laggards.”
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