Content marketing agency Green Park Content (GPC) has launched Malaysia’s first-ever English language health and wellness content hub, to establish a powerful online presence for its client in the healthcare space. Titled “All Things Health”, the hub was launched in response to interest in holistic health and wellbeing in Malaysia.
All Things Health offers access to articles written by health editors, physicians, and wellness experts and covers key health and wellness categories such as nutrition, mental health, balance, and parenthood. The content hub was created with GPC’s knowledge of helping brands drive organic traffic and staying on top of the ever-changing SEO and digital landscape. Based on an inclusive “natural wellness for all” concept, the All Things Health content hub is now addressing Malaysians’ growing demand for health and wellness information – with over five million category searches of health and wellness topics in the country per month.
Meanwhile, GPC’s client, a Singapore-based company with a foundation and track record in health and wellness, aims to modernise and universalise traditional healing by making healthcare solutions and resources more widely accessible and ready to empower today’s consumers. MARKETING-INTERACTIVE has reached out to GPC for additional information on its healthcare client.
GPC creative and global brand head, Fe Husaint, said that the agency is proud to produce this innovative, pioneering and purposeful content hub. “The natural wellness-based content hub aims to achieve our client’s objective of appealing to a younger, broader, modern audience. All Things Health widens the reach of natural, holistic practices, providing research-backed content to help health seekers and their families have the best health at all life stages,” he added.
GPC APAC head of operations Martin Niens said the agency is delighted that the hub has gained traction, and made an impact in the market since its launch in late August last year. “We built a strong foundation for the All Things Health content hub, using the perfect synergy of a headless CMS and world-class SEO strategy to showcase some truly amazing pieces of content which engage and empower our audiences into action,” he added. Following the positive reception for All Things Health in Malaysia and the US, GPC’s client now plans to expand the content hub to other markets in the future.
GPC currently has five hub offices in Singapore, Jakarta, London, São Paulo, and New York; and specialises in SEO and tech, content, social media, and creative production. Some of the clients it has worked with include AIA, Danone, Havaianas, Knorr, Kodak, Lipton, Nestle, PepsiCo, Reckitt, Ricola, Sunglass Hut and Unilever.
In June last year, GPC helped Unilever Beauty and Personal Care launch the BeautyHub.PH content hub to champion a new age of inclusive beauty and body diversity. BeautyHub.PH is a new online publication that aims to become a one-stop destination for all beauty advice and inspiration for people of all colours, shapes, and sizes. It is also Unilever Philippines’ contribution to Unilever’s global commitment to positive beauty.
The agency has also created other content hubs such as AllThingsHair.com and MasakApaHariIni.com.
Green Park Content launches Beautyhub.PH, Unilever’s newest content hub
Electrolux picks agency for regional social media content hub duties