Shahid Akhter, editor, ETHealthworld, spoke to Abidali Dantrelia, CEO, Reset Tech Global Pvt Ltd., to figure out the emerging trends in yoga’s outreach and its potential to manage lifestyle disorders.
If you see the current global wellness market, it is a 4.2 trillion dollar market. And the need for a holistic wellness ecosystem is for every human being. Thanks to COVID, people have truly understood the meaning of ‘health is wealth.’ People and those across the globe have understood health’s importance. They are also initiating people on an individual level to follow a healthy lifestyle.
What is yoga? These days, it is an entirely unorganised market. There is an ideology created amongst certain people that you can use yoga towards your fitness routine. But if you get into its depth, there are thousands of research on how yoga can help cure diseases like diabetes, hypertension, PCOD, anxiety and even cancer. But do we know about it? Are people aware of the research? It is because it is just a part of their books available in a library in a university for studies. Today, if I ask anyone, what is the qualification of a yoga teacher? One would say that they have done some certification courses, understand Yoga and go for fitness. Frankly, I used to think the same.
Our views changed when we got into the depth of it and collaborated with the S-VYASA University in Bengaluru. They are working very closely with AYUSH Ministry, with other universities like Harvard, Oxford, MIT and Stanford and with some of the biggest hospitals around the globe. And they are managing diseases like cancer, diabetes and so on.
In S-VYASA, we have seen students learn and get qualifications like PhD doctorates and as a therapist. They are doing a five-year course, understanding the medical aspect of yoga, ayurveda and naturopathy and then integrating the entire system. Today, doctors in the market understand medicine along with yoga, naturopathy and ayurveda and give solutions through these traditional methods.
Fit India & Digital India Movement
Coming back to the topic, how many people are aware of all of this? Our Indian Government has taken initiatives to spread awareness of the well-being of a particular individual. Our Honourable PM has launched the ‘Fit India Movement’ and ‘Digital India’ initiatives. And we, as a company, are inspired by him and have thus collaborated with S-VYASA. We have a digital platform and an entire tech team working towards the complete health tech sector. So it is not only about working as a company. We also have to give back to society.
We have launched the ‘Disease-free India’ initiative supported by personalities from across India and the globe. They believe in using yoga as a method of fitness. They are also using it in their daily routine and working on their illness and cure part. So ‘Disease-free India’ is our campaign with S-VYASA. I would request every individual, company, school, college and influencer to be part of it and see to it that we do our part.
AAYU App initiative
As the first initiative at Reset Tech, we have built a platform called AAYU. I would not call it an app. When I say AAYU is a platform, it means the content and technology of the entire concept of yoga and meditation will be available in the form of an app. It will also be available on platforms like OTT and multiple content distribution networks. Of course, we have an entire team of doctors and therapists.
When you are looking at a video and are new to yoga, you can do that by either going through the entire video or following the practices. Or else you can book an appointment with a therapist who can help you through your healing journey. Now suppose the user is coming with one single problem. There are individual modules available to follow for the particular disease. They can consult doctors and get a customised plan for multiple issues. So we are getting into more personalisation and customisation to cater to individual needs.